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), colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).
Louis Chevrolet and ousted General Motors founder William C.
Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company.
Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four").
In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.
The Chevrolet division has largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines.
GM began developing more fuel efficient cars and trucks to compete with foreign automakers.Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis.The first C prototype was ready months before Chevrolet was actually incorporated.Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from Ford (with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals.Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company.By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors.After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited.GMC commercial grade trucks were also rebranded as Chevrolet commercial grade trucks, sharing an almost identical appearance with GMC products.Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine. He also incorporated the Mason and Little companies.On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. As head of Buick, Durant had hired Louis Chevrolet to drive Buicks in promotional races.